There’s no denying that YouTube is the perfect platform to create and share videos with others. Whether you’re using YouTube for personal or business purposes, you can easily share and embed your content with your target audience outside of the YouTube website.

When you’re trying to grow your viewer audience, one problem that many YouTube authors have is creating captivating content. The good news is you can make your video content enticing by making a few small changes to what you do. Here are some practical ideas to try:

1. Check your channel is in order

Before you do anything, the first order of events should involve checking your YouTube fundamentals are up to scratch. That means organising your branding so that it’s all consistent with the brand message you want to portray to your audience.

Your YouTube channel’s branding should include a visually attractive channel icon and channel art. You should also have a detailed ‘About’ page that tells visitors exactly who you are and your YouTube channel’s purpose.

2. Create channel playlists and categories

You’re undoubtedly planning to add loads of content to your YouTube channel, so it makes sense to organise how all your videos get laid out on it. YouTube channel authors can create playlists of their videos – useful for grouping together a series of videos.

And if your videos follow differing themes, consider categorising them. For instance, if you’re a fitness coach, you could create one category for beginner videos, another for more advanced exercises, and so forth.

3. Use animation in your videos

Making your videos stand out from the crowd doesn’t mean you have to shoot your content from different angles or even create aerial shots. You can create artistic and creative content that captivates your audience with animation.

Utilising animation in video offers many advantages, such as breaking up video content segments and bringing otherwise dull topics to life. You can either create animation clips yourself with software or have a professional design studio do the hard work for you.

4. Embrace SEO (Search Engine Optimisation)

SEO is a topic you’ll often find people talking about when discussing how to promote their websites on search engines. However, it’s also something you should apply to your video pages (and videos themselves).

Here are some tips you can follow to boost your YouTube video SEO:

• Use the right keywords in your video titles, descriptions, and meta tags;
• Create closed captions (annotations).

Here are some other YouTube SEO tips you can follow to boost each video’s visibility on the platform.

5. Create captivating video thumbnails

Lastly, you might be aware that you can create thumbnails for every video you upload to YouTube. As you might expect, if you don’t specify a thumbnail image, YouTube will auto-generate one from your video content.

Video thumbnails are so important when grabbing people’s attention. If your audience searches for content like yours, you want to ensure your video thumbnail stands out from the crowd.