In your practice as a SEO, you`ve probably came across situation in which your good quality content just does not realize in the way you image it would. Here comes the moment we all begin to ask – “What happened? I have great content and still nothing?”
Usually, we think that the problem comes from Google or we begin to doubt the quality of our content. The truth is that the success of the content depends highly on the things we did or did not when putting it into action.
It’s quite obvious but I have to mention this – the first step you should make after you are done with your content is to read it carefully and think, is it so great as you think it is? Sometimes the fact that you are the author misleads and prevents from seeing the real quality of the content. So how can you be sure in the virtues of your work? Sadly, but using the opinion of our fans could lead to wrong impression about the content, because sometimes our admirers are not reliable way to evaluate. Here the best practice is probably to seek the verdict of some critic, who will show you the drawbacks of the content – if there are.
Defining the Greatness of the Content
Thinking of the ways we rate content, it is easy to pin-point metrics as Facebook Likes, Tweets, overall traffic and etc. However, it’s quite brave to claim that there is a completely defined formula for great content. But here are some practices you can use when producing you good quality content:
The Verisimilitude of the Content
First of all, do not cover topics that are unfamiliar to you and you don’t know what you are talking about. One of the best ways to produce credible work is to use and share your knowledge and experience in your area of work. Even in the cases when the subject is little tedious, those following your path could find it useful. This fact drives people to return again and to search your content and share it.
The Quality Takes an Effort
To claim that great content comes at high price is maybe rash. It sounds reasonable, but all the time and the effort invested in the project (Video, Post, Infographic, etc.) are also going to result a great content for the readers. After all, they are the ones who are going to like your work and respect you for it. So use topics that could be useful to people – tips, hints, tactics, etc.
The Great Content Needs Sharing
Let’s not forget about the link-baiting. When you have a great content in front of you, you are surely going to be eager to publish it as soon as possible. But remember that the quality work is the one that you feel proud to share with others.
It is important to know that greatness comes with time – not overnight as many think. It’s a gamble and even the best content marketers don’t have success every time. Be wise and learn from your failures, because this way you will improve your skills and create the great content people are looking for.