Using Video To Grow Your Business in 2020

In 2020, video is one of, if not the most popular way to reach an audience for businesses. Many people would much rather watch a quick video than have to scan a blog post for the information they want. You can get information across in a video in a much more engaging way, and it’s usually faster! There are so many benefits to it, too, such as showing off your personality to give people a real feel for your business. Below, you’ll find some examples on how you can use video to grow your business this year:

Tell Your Brand Story The Right Way

A good business should always have a unique story to tell. Talk about why your business helps people, what value you provide, and why you started. Just remember that nobody wants to sit through a 10 minute video of you droning on about your business. Talk about the benefits to your audience. They are the star of the show, and your business is just a supporting act.

You don’t need to make up some fantastical story, either, you simply need to use each second to connect with your audience, build trust, and grow your business.

Make Sure You Stay At The Forefront of Their Minds

You really want to stay at the forefront of your customer’s minds. People are busy. This is why they are more likely to watch a video than struggle through an article. Video can convey key information in minutes, but a text version of the same content could take up to 40 minutes. You can say a lot in just a few minutes, so be sure to create quality videos that are concise but make an impact.

Reinforce Your Brand And Product Messaging

A video should help to capture the attention of your audience, engage them with value, and offer the opportunity to purchase. You need to make sure you have your brand and product messaging running parallel with all of the content you create, so think this through carefully before you create any content at all.

Aim To Reach A Wider Audience With Video

Social video tends to generate up to 1200% more shares than text and images combined. By using it, you will reach a wider audience. This is why your content should be shared to social channels – just ensure you’re considering each channel separately. YouTube and TikTok will have completely different types of video, for example. You can make your job easier by working with creative video agencies who can help you with filming and post production, or creating animations to accompany your content.

Get More Interest With Video Marketing Ads

The average click through rate for video ads is 1.84%, which is better than all other digital ad formats. Make sure you make an impact on your audience with compelling videos and you will stand out from the rest of the noise. Aim to provide a message that really resonates.

If you’re not using video yet, you should be!

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