One way to grow your business in 2020 is to perfect your message. If you don’t really know why you do what you do other than ‘to make money’, you’ll probably run into problems. Perfecting your brand message can help to endear your company to people and ensure you are growing your business.
Below, you’ll find a few ways you can achieve this. Take a look:
Know Why You Started Your Business
Every single business started with a passionate owner with a strong ‘why’. Without a strong why, you’re just somebody starting a business because they think it will make them money. This doesn’t usually provide the most value to the audience, and doesn’t usually grow as well as a business with a strong ‘why’. It doesn’t mean you can’t be successful, you’re just making it harder for yourself.
Outline the real, core reason you started your business. Who did you want to help? What sort of value did you want to provide? Why did you feel this was needed?
Make Sure Everybody On Your Team Is On Board
Your team needs to be onboard with your brand message. If they are in any doubt about why your business is doing what it’s doing, you may run into problems. Make sure you make this a part of the hiring and onboarding process so that you’re sure you’re bringing in the right people.
Focus On Brand Storytelling
Brand storytelling can be a compelling way to perfect and spread your message. Brand storytelling is:
- The reason why your company came to be
- What motivates your team to wake up and come to work everyday
- How your product came to be
- What types of customers find value in working with your brand and why
However, it’s important to note that brand storytelling isn’t an essay or a blog post. It’s not even a viral video and it’s definitely not a PR stunt. Contrary to popular belief, brand storytelling is not about your company. It’s about your customers and the value that they get when engaging with your product or service. You need to let people know of the value you provide and why you love to do that. Your customer is the star, and they are going to get bored pretty quickly if you keep droning on about your business.
Use Video
Video is an effective way to talk about your business and why you do what you do. You could create an explainer video that utilises animation, for instance, alongside other marketing methods. Other types of content still work well, but video seems to be the most popular option in 2020. Just remember, it’s not about making one video and that’s that!
Be Consistent In Your Branding
Your branding must be consistent across every platform: email, facebook, and even in person marketing materials. This is why you need such a strong brand and brand voice! Having all of this set out beforehand is key to your success.
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