Being online in the modern era means you’re up against a lot of competition, and this is a wide gap that digital marketing has stepped up to fill. And thanks to this marketing medium, you’ve got a better chance than ever of coming up with something original and interesting for audiences to respond to
However, is your digital marketing going as far as you need it to be? After all, even though you have the tools and the resources on hand, it doesn’t automatically mean your campaign will be successful. And with that in mind, let’s go through some of the reasons why your digital marketing isn’t working below.
You Don’t Really Know Your Audience
Are you sure you know your audience? Do you know what they look like, what they enjoy, how old they are, what their average day is like, etc.? Because if not, none of your digital marketing efforts are going to go down well!
You don’t know who you’re marketing to, and that means you’ll waste a lot of time and money. Most of all, you need a marketing persona to work with. Plus, putting one together is much easier than you might think – it’s all about the research!
You’re Not Posting Enough
Being online is all about being relevant, and that means you need to keep your content coming, on a daily basis at the very least. Posting once a day has been found to be the most effective way to build brand recognition, but even posting two or three times a day can really build some strength in the algorithm for you.
And if you can’t post anymore than you currently are, simply because you don’t have the time or budget to invest, then you’re going to need to focus on the ‘evergreen’ factor. For example, a video made by a company like Rhoda Pond Productions would have a lot of rewatch value, and that’s the kind of content you should be focusing on if you have a limited budget and/or content schedule.
You’re Taking it Too Fast
Are you someone who expects results as soon as you put effort in? If so, you’ll be immediately letting yourself down when conducting digital marketing. You need to have some patience about you – even an SEO campaign won’t bring in big hitting traffic results until the 6 month mark!
So, if you’re feeling bad about your digital marketing efforts right now, you just need to temper your expectations a little. Look at your current analytics, compare them to a week or a month ago, and take pride in the small improvements you see. It’s only going to get better!
Your digital marketing isn’t up to scratch for a variety of reasons, but most of all, it’s because the term can be so easily misunderstood. It’s not just about opening up a social media page; there are so many different elements to keep track of, so keep the above points in mind.