The world of social media and ‘life-online’ has given businesses a great array of marketing methods to choose from. However, when it comes to promoting your brand, it’s important to remember that you are now competing for space among millions of businesses, not only those in your area, or those that have also taken out space within the same magazine.
This means that no matter how you tailor your targeted marketing, what SEO techniques you practice, and however you wish to present your brand – imagery is an essential component. This involves your graphics and visual branding, as well as your promotional material. In order to attract and retain attention, you need to more easily understand your audience, and develop an approach that will attract them.
So – how do you get started with this new effort? Simple ‘hiring the best services’ is a tough recommendation to give, because you need to know how to use them. Even the best video production companies that provide consistently amazing results will need a little guidance from you, their client. Perhaps discussing why great imagery is important for business will give you a positive forward motion here:
Social Media Attraction
Social media is a fast-paced set of online platforms in which information is found at dizzying pace, and attention spans are often fleeting. This means that in order to be appealing, your business promotional effort needs to be eye-catching. It needs to be more eye-catching than the food a friend has posted, or the marketing effort another business has laid forth in the next promotional slot. For this reason, excellent, easy-to-digest, clever imagery through careful graphic design or video content will bring that first step in the door.
Landing Page Beauty
A landing page can be a useful hub, an attractive presentation, or nothing at all. With motion-graphics or video banners that allow you to immediately show the theme of your business and the standards you keep, the more your audience will think of you. If a high-concept kitchen designer shows immediately some of their portfolio through a homepage video curated by a professional service, playing mute as a background, you have already offered your product ideals within seconds. That’s a strong place to start.
Online consumers will rarely read your entire landing page, or give you the benefit of the doubt from the offset. You need to prove that you’re professional to begin with. If your colors clash on your website, if your domain name seems a little too long and complex, if your banners aren’t formatted correctly along your social media headers – there’s going to be a problem. You need to come across as if you have paid attention to detail regarding every little thing. Even if this means ensuring that you use a better font, paying attention to imagery in this way will ensure you forgo the mistakes you would have otherwise made.
With this advice, we hope you can more easily use great imagery to benefit your brand for good.