After attending any type of conference, trade show or exhibition you will probably return to the office with a plethora of business cards and information. Really, it is the information you collect at the trade show which is the beginning of the help for your business.
Once the event ends, and you leave the venue, the work is just beginning! Be sure you follow up with all the leads you’ve generated and email all the people you’ve spoken to, even if this takes a bit of time. Prioritize your list of people if possible. You need to keep your business at the front of people’s minds by staying in touch and following up on your conversations. This increases the possibilities of converting leads into long-term relationships and even new sales. For hot leads, a phone call would be a great start, followed by emails but it is vital that you can stay connected, even if that is just on social media. Put all this together and you have already created yourself a great network and database of contacts.
Many sales can be completed at the event, but some business relationships will take months and may need work, lots of going back and forth and planning. Staying in touch helps maximise this relationship and give you the best possible stepping stone but exhibitions really can be an excellent platform for building your brand and showcasing who you are.
Where it all begins…
With an exhibition stand designer you can ensure that you are getting the very best out of your exhibition experience. You want something that will stand out as well as look easy to read and see with all the necessary information showcased, such as your business cards, any flyers, magazines, press information and of course your friendly faces. Exhibiting is a really cost-effective way to reach new audiences who are interested in your business niche. The average cost per visitor reached at a trade show is £120. It is also believed that the average cost to attend is around £195. It is a very profitable marketing tool that can be used year after year.
If you’re attending a business event for the first time then you need to ensure that you have the right people to represent you at the event. You also need to make sure that the event’s marketing strategy is focused on getting as many new leads. This means making good decisions before you go. You want to know as much as you can about the event itself, the likely amounts of visitors, the success rates for other businesses and who else is exhibiting there. Ask the event organiser how they market the event and how they maximise visitor numbers and this will give you a better idea of how to appeal to them too. There are plenty of ways to improve the productivity of the event. Be sure of yourself, be sure of what you do and your goals. This way you can really make the event work for you!