4 Areas You Should Outsource to Make Your Business Run More Efficiently

You may be great at what you do, but that doesn’t mean you have time to do everything. In fact, trying to manage every little detail of your business can make it less productive and more prone to errors and inefficiencies. Outsourcing is a great way to take some of the pressure off yourself and let someone else handle the grunt work while you keep your eye on the big picture. Depending on your industry and business type, a wide variety of tasks will benefit from an outside party taking care of them for you. Read on for advice on where you should outsource so your business runs more efficiently.

Research and Development

The R&D department is where businesses find out what works and what doesn’t, and it’s an area where many companies outsource. Whether you’re producing a new product, manufacturing a new design of the existing product, or creating new marketing materials, it’s often advantageous to hire a company with the expertise to help you find out what will work and what won’t. They can help you determine if your product will work under different conditions if your materials are safe for use, and more. Outsourcing R&D also allows you to save for future R&D projects and buy more time for your research.

Customer Service

Customer service is an area where many companies outsource. It’s often more efficient to have someone dedicated to handling your business’s customer service needs than to spread it amongst the rest of the employees. Customer service employees can be trained to handle your customers’ questions and complaints in the best way possible to keep them happy, but it’s your employees’ primary focus. Outsourcing customer service also allows you to monitor and track complaints and address them appropriately. Plus, you can use a third party to handle particularly difficult or sensitive situations. You can also use a third-party customer service employee to handle high-volume inquiries while your main support team takes care of more in-depth questions and complaints.

Finite Element Analysis (FEA)

If you’re creating a new product or designing an existing one, you might consider outsourcing finite element analysis (FEA). This engineering process allows you to test and analyze the structural integrity of a product. It’s used for everything from designing cars to creating a product that can withstand certain weather conditions to ensuring a bridge will stand up to the necessary load. Outsourcing to fea consultants allows you to test your products and designs before bringing them to market and ensuring they’re safe and sound. You can also use it to test the durability of your existing product or find out what your product’s lifespan is.


Marketing can be a significant burden on small businesses and solopreneurs. It can be helpful to outsource certain aspects of marketing, so you don’t have to spend hundreds or thousands of dollars on hired employees, ads, and materials. For example, you might want to hire a marketing consultant to help you determine which strategies will work best for your business. You can also outsource ad creation and ad placement. You may want to use marketing software to manage your marketing campaigns, which would also be a good candidate for outsourcing.


It’s important to acknowledge that outsourcing will never be a silver bullet. There will always be some things that are best done in-house. However, outsourced work can be a great way to get some of the burdens off your plate and let someone else do the scut work while you keep your eye on the prize. The key is finding the right partners and ensuring you’re getting your money’s worth.

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