If you’re looking for one of the most powerful business tools out there, the internet is definitely one of them and if you aren’t engaging with it on a professional level yet, then it’s about time that you do! Take the astounding success of numerous online businesses as an example. Setting up a website nowadays is relatively easy. There are so many specialist web designers and web design companies out there that you merely have to conduct a quick search to find one who will be able to create the website of your dreams for your brand. But having a website isn’t the end of the story. You need to make sure that people are passing through your site and actually browsing your goods – how else are you going to make any sales if not? This is where SEO comes into play. SEO, or search engine optimisation, is the widely used business practice of directing as much traffic to your webpage through search engine links as possible. When consumers search for a product or service, they are likely to input some key terms into a search engine and browse the results until they find what they’re looking for. The higher your results appear, the more likely people are going to click on your webpage first, putting you in a superior position above your competitors. So, here’s how to ensure that your webpage appears at the top of the results!
There can be no successful business presence without a strong digital presence. Since the digital revolution, customers, partners and providers have transformed their online presence into a new realm for transactions and business matters. A company that has no website is not taken seriously by the public, nowadays. But does it mean that modern businesses can be entirely digital without an IRL – in real life, aka physical and tangible – existence? If you’re an enthusiastic digital entrepreneur, it’s time to step out away from the world wide web and discover the impact of your offline presence. Successful businesses combine online and offline for a reason: You need both to grow!
Inbound marketing has become the weapon of choice among brands and businesses that desperately want to attract more website visitors and generate more leads. In the same way Katniss Everdeen has her bow and arrows, marketing executives have inbound marketing. But that does not mean your business should be exclusively focusing every ounce of attention and resource to this strategy because there is still a huge place for outbound marketing tactics, especially if you use them alongside your inbound techniques. Think of it as giving Katniss a sword to accompany her bow.
Have your head firmly wrapped around the SEO thing is great for getting tons of traffic to your website, but it’s all going to be wasted energy if you don’t find a way to convert this traffic to purchases. It’ll be useless, pointless, frustrating, annoying and unwise, all rolled into one big ball.
You are pretty happy with the way your online business has been running in the recent months. The money is trickling in at a steady, predictable pace and your products and services seem to be satisfying the majority of your customers. From brand awareness to speedy replies to enquiries, you think you have all your bases covered. What if I told you there were a handful of things you could do to elevate your current success? Would you carry on flatlining, or would you want to grow into a bigger and better company? Take note, because here are three things you need to try today, in order to take the next step.
When you’re cleaning your house, do your ask your partner to plug in the vacuum cleaner or the Hoover? At a spa what do you call the whirlpool – a whirlpool or a Jacuzzi? When you’re at a bar, do you ask for a glass of cola or a Coke?
When it comes to your website, blog posts, and social media, it’s always going to be important for you to focus on engagement. Otherwise, you could be creating a lot of content that just doesn’t get seen, or worse – is completely overlooked when it is seen. When this is the case, it’s pretty much going to feel like you’ve created your content for nothing. And when you’ve put hours into it, that’s incredibly disheartening. So, instead, you need to make sure that every piece of content you create is up to standard, particularly when it comes to the visuals. Your copy is important, but a lot of the time it’s your imagery that hooks readers. So let’s run through a few things you can do to really strengthen them and increase your engagement.
Making yourself more visible online means you’re going to be more successful, at the end of the day. You’re capitalising on the market, booting out your competitors, and all in ways people are used to; it’s simply some smart moves that can take you to the top of Google’s search engine. So if you’re someone who’s in business to make your webpage more popular, or you’re an individual hoping for the same thing, here’s some quick tips to help you.
Laying out a new website for your small business is a crucial piece of the puzzle of success. Your business needs customers, and your customers need somewhere to check you out and get a feel for what you do, what you offer and how much you charge for it. To that end, you need a strong business website, one that offers an excellent user experience so that your customers are coming back over and over again for more.
If there’s one thing to learn this week, it’s that even online giants aren’t free from data breaches. Yahoo has revealed that it’s 2013 data breach (announced in 2016), didn’t affect 1 billion users as first reported, but 3 billion. This news has once again raised questions about online security, causing fear for many. As an app developer, it’s more important than ever that security is at the heart of what you’re doing – as any sort of preventable data breach could cost you money, rather than turn you into the millionaire of your dreams. Here are a few things you should consider when designing a safe and secure app.