Let’s be real, no one needs another article telling them to switch off the lights when they leave a room or recycle their papers – we’ve all been there, done that, and got the (organic cotton) T-shirt. Instead, we’re going to look at some of the more surprising things you can do to make your business more sustainable and appeal more to the increasingly environmentally conscious consumers out there.
Say goodbye to single-use items
Now, we all know that single-use plastics are a big no-no, but how about spicing things up a bit? Consider creating a funky collection of reusable office supplies that are not only environmentally friendly, but also say a bit more about your brand identity too. Think refillable pens adorned with whimsical designs or reusable water bottles in vibrant, uplifting colors. Not only will it make office life more fun, but it’ll also send single-use plastics packing!
Switch to powder coating
One thing that a lot of companies simply do not think about when looking at ways to be more sustainable is how they paint their products. If you manufacture products that must be colored, then using regular painting processes can mean using a lot of environmentally-unfriendly solvents. This is not so with powder coating services which are more efficient, use fewer solvents and as such are a more environmental option for you.
Embrace the virtual world
You might not think that using virtual reality as a business could have very much impact on how sustainable your company is, but you would be dead wrong. By using VR for virtual tours, product demonstrations, or even remote collaboration, you can drastically cut down on travel emissions. Not only that, but it gives your business a futuristic edge that’s sure to dazzle your clients. So, go ahead, step into the virtual realm, and make a tangible difference to our planet! You won’t regret it if you do.
Grow a green roof
Okay, so in order to do this, you need to have your own dedicated business premises and access to a roof, but if you have both of those things, you can do some serious carbon-offsetting of your own by simply growing a green roof and planting as many different things up there as you can. You could even grow your own fruits and veggies to feed your employees a healthy sustainable lunch!
Donate excess stock
Instead of sending excess stock to landfill, look for a good charity you can donate it to. A lot of companies don’t like doing this because they think it will negatively impact their sales, but the good publicity from doing so could actually boost sales, and it is a great, sustainable thing to do.
You do not have to implement all of these ideas at once, and some of them may, in fact, not be applicable to your business at all, but use what you can and you will soon see a difference in your company’s sustainability, which you can then use to market yourself more effectively as an eco-conscious company.