Is Your Office Tech Outdated?

An efficient business needs to use efficient tech solutions. If your technology is outdated, it could be causing you to operate at a slower pace than your competitors. It could also create a bad impression on any visitors. You may even be opening yourself up to greater security and safety risks by continuing to use old tech.…

The Google Ads KPIs You Should Really Be Tracking

Ensuring that your digital marketing strategy is up to scratch means getting to know the platforms that you're using, as well as the metrics by which you define your success. If you're looking at just one metric, be it clicks or conversions, to see how well your marketing methods are doing, then you're not getting a full picture. To make sure you get a full picture when using Google ads, here are some of the KPIs you must be focusing on.…

A Short Guide to SEO in 2021

The Internet is now an indispensable communication tool that has eclipsed the TV industry in terms of advertising revenue. Flowing the pandemic even more businesses have been pushed online and require effective SEO to drive traffic. But the world of SEO is changing and new techniques and practices are becoming more useful than previous years. Here's a short guide to SEO for 2021. …

A Simple Guide to Creating An Online Community For Your Business

There are several benefits to consider here including being able to spot your top-level customers more easily. You know, the ones that bring in around 80% of all your sales! Then there is the fact that by creating an online community you can forge long-term connections with customers, as well as get some hugely important information on how to improve how you run. Indeed, creating an online community for your business has many benefits, and the good news is you can find out how to do this in the post below. …

Creating Compelling Social Media Content As A Small Business

Social media has become a central focus for marketing teams across the globe. While adverts and outreach can still be successful, social media is truly the backbone of modern sales, with countless people using these sites each day. Taking your own piece of this pie is easier than you might expect, but you need to be able to create content that will catch eyes and leave people feeling compelled to shop with you. Let's take a look at some of the best ways to achieve a goal like this in the modern world.…