Using Video To Grow Your Business in 2020

In 2020, video is one of, if not the most popular way to reach an audience for businesses. Many people would much rather watch a quick video than have to scan a blog post for the information they want. You can get information across in a video in a much more engaging way, and it's usually faster! There are so many benefits to it, too, such as showing off your personality to give people a real feel for your business. Below, you'll find some examples on how you can use video to grow your business this year:…

5 Things To Consider When Designing Your New Website

If you're thinking of designing a new website for your business but you're unsure where to start then don't worry, you have definitely come to the right place. Whether you're building a new site from scratch or you're updating your old one, you need to be sure you've thought of absolutely everything. From making it easy to use to sticking to an overall budget, the more you're planning in advance the better. With that in mind, here are 5 things to consider when designing your new website:…

4 Ways To Build Social Proof For Your Business

Social proof is so important in business because it shows consumers that you are trustworthy. If you tell customers that your product is great and it’s better than all of the other similar products on the market, why should they trust you? Of course you’re going to say it’s great because you’re trying to sell it to them. If you really want to convince people that your business is worth dealing with, you need to build social proof and create a positive perception of your company by getting other people to endorse you as well. This is one of the most effective marketing strategies there is, and if you cannot master it, your business will suffer. These are some of the best ways to build social proof for your business.…

Adding A Sense Of Exclusivity To Your Brand

Exclusivity is often misdefined. We think of an exclusive boating club, or an exclusive VIP party, and assume that these events are for those with plenty of money or plenty of connections. Usually, we're right. But exclusivity, especially as it relates to brands, needn't be so elitist. In fact, if we hope to redefine that word or bring it back to its origin, we can see that exclusivity is a simple means in which to make a brand ‘feel' as though it's doing something special.…

Keeping It Minimal As A Business Owner Doesn’t Have To Be Difficult

As a business owner, sometimes you have to make choices about your business, like choosing to keep it minimal rather than branching out and expanding at the present moment. There isn't a magic money tree, and sometimes it is the case that business owners need to decide to keep things small rather than expand, and when this happens, you need to know how to do this. In this article, we are going to be looking at some of the things that you can do to keep it minimal.…