Ruuz.com Web Directory was founded in Nov 2005. I did spent a lot of time just pondering over the idea of developing it and then in end came up with a custom template for it. Made some links for initial boost and it shot upto PR 4. Joined ISEDN and then some initial submissions started flowing in. At first the pricing was $5 for a normal listing and it gave me some initial funds to start marketing campaign.
Took around 1 year of hard work and marketing to bring it at some proper position. The pricing now for a normal listing changed to $10. But still each and everyday I spend some time after marketing it.