Low Page Views? Here’s How to Attract More Visitors to Your Website

If you have always wanted to run your own business, then the chances are that when you achieve this, you put your heart and soul into making it a success. However, if the results you are seeing don’t match your expectations, it can be incredibly disheartening. If you are suffering from a lack of page views on your website at the moment, or if your site has never really got off the ground, don’t worry as there are plenty of ways you can solve this.

analytics dashboard

The Importance of Page Views

Some business owners do not place much value on their website, especially if their business is mainly focused on their local community. Regardless of your business’ location, a website is a must-have tool for any company operating in today’s market.

Google your main competitors, and you will likely find that they have a website, and by not having one yourself, you are missing an opportunity to get your business noticed. Nowadays, most people turn to the internet when looking for a new product or service, so if you have no web presence at all, you are missing out on a large number of potential customers.

Your website provides you with the opportunity to showcase your business and your products to a broader audience, and so it follows that the more people that see your site, the more awareness is created of your brand, and the higher the chances are of you attracting more customers, and selling more products.

Assess Your Stats

To start the process of attracting more visitors to your site, you will need to assess your current position, and see just how many page views you are achieving over a week and a month. Use a tool such as Google Analytics to do this.

When assessing your analytics, make sure that you pay particular attention to where your page views are coming from i.e., are they coming to your site via social media, or via an organic search? Next, you should see which content is achieving the most page views.

Use Your Stats

Based on the information from your stats, you can begin to create the types of content that have proven to be most popular with your site visitors. Once you are clear on what the type of content is make sure that you use it to drive visitors to your site via social media, email marketing and SEO. Doing this should show you an increase in page views on these particular types of content, don’t forget to make sure that the content is well-written and uses SEO to ensure that it ranks well on Google too.

If your stats show that you are lacking in views from organic searches, then you will need to work on enhancing SEO on your site even further. Focusing some attention on your SEO, too, will help you to achieve more favourable positions on Google, and get you closer to that highly coveted spot on the first page of Google searches.