Your web ranking will determine whether your business lives or dies in the long term. With that in mind, here are some of the common issues that you can run into that will absolutely destroy your web ranking and the best ways to handle them.
First, you should think about the speed of your website. According to Google – who don’t reveal much about how they rank sites – speed is a factor. There are lots of reasons why your site might be running slowly. For instance, it’s possible that the files that you have uploaded are simply far too large and are putting undue pressure in key areas. Or, it could be a hosting problem. If you don’t get the right hosting solution then your website is going to be far slower overall. To deal with this, you should make sure that you research the fastest WordPress hosting solution that is available online.
Poor Quality Content
Next, you should think about your content. It was Bill Gates who claimed that content was king and that is certainly true when it comes to your website ranking. The point to keep in mind here is that Google and other search engine giants want to ensure that users find online high quality sites when they complete a search. That means that you need to ensure that your site is providing a certain level of value. Value is all about content. If you have cookie cutter content or content that is stuffed with keywords, well then your site is going to be dead in the water.
As well as filling your site with the right content, you also need to make sure that you are exploring your web design. The right website design will mean that your site always makes a great first impression. If there’s an issue with the design, then Google is going to put your website at the bottom of the list. It needs to be dynamic, engaging and interesting.
Trouble With Structure
Finally, you should ensure that your website is structurally sound. If not, it can cause your customers to turn their back on your business and take their custom elsewhere. When customers browse your website they should never be three clicks away from what they are looking for. If it takes longer than this then your customers will get bored. A website should always be user friendly and easy to navigate.
Don’t forget, this isn’t just about benefiting the customers. A great structure is also going to make it far easier for your website to crawl. This means that it will be easier for Google and other search engines to index to your site and that’s key for a great ranking.
As you can see, there are various issues that can kill your web ranking and cause you to run into serious issues with your brand online. By exploring the right steps here, you can make sure that your website is firing on all cylinders and keep your ranking at the right point overall.