Building a brilliant business website could be the difference between success and failure, so it’s vital that you can take the time to craft the most functional and aesthetically pleasing platform that your audience will love. Thankfully, it doesn’t have to be as difficult as you might expect to turn your website dreams into a reality, as there are many simple steps that you can follow to create the most amazing platform in no time at all. So, if you’re interested in finding out more, then read on!
Choosing The Right URL
Choosing the right URL plays a huge part in the effectiveness of your new website, as visitors need to be able to associate your website name with your brand almost immediately. Opting for a URL that has nothing to do with your business name or the products and services that you sell is a recipe for disaster, as people will click on your link expecting something totally different to the result that they are presented with. It can be difficult to get the specific URL that you had originally hoped for as no two platforms can have the same URL, so it might be the case that another individual or organization has secured the link you wanted. However, abbreviations, catchphrases and other creative methods can help you to work around such issues, so make sure you take the time to think up a few different URL options so that you can make the right final decision.
Decide On A Color Scheme
Next, it’s time to decide on a color scheme. This can have a much larger impact on your website than you could ever initially imagine, as the shades you opt for will set the mood for a visitor’s experience. Using dark and dingy colors like black and grey will no doubt encourage a user to feel as though your website is somewhat miserable, whereas a light and bright background such as white or cream is far more professional, organized and encouraging. If you have a specific set of colors in your logo or brand name that you think your audience may recognize, then it’s a good idea to include these in your website to remind visitors where they are.
Utilize SEO Tools
Finally, once you’ve built a great website framework that has a suitable URL and a stunning color scheme, it’s time to utilize a range of SEO tools to make sure your platform can reach far and wide. As there are millions of other websites online, search engines need to find ways to promote the most authentic, worthwhile and popular platforms to their users – that’s exactly where SEO comes in! Search engine optimization is the process of proving your trustworthiness, as well as helping to establish which search engine results pages your website ends up in. This can be a tricky process, so having the support of an expert web design team like WebX360.com can feel like a huge weight has been lifted off your shoulders.