A study shows over 4.2 billion social media users globally. And it is not challenging to see why having a social media presence is crucial to succeeding in today’s competitive climate. Plus, social media isn’t only effective but a cost-effective approach for interacting with customers and connecting authentically and emotionally with prospects. Since it is not enough to have a social media presence, consider the tips below to boost your social media presence.
- Be human
One of the greatest social media mistakes is to appear as a soulless organization with no personality. In today’s transparency age, people want to know businesses personally. So take a human approach. Make jokes on the different platforms, and don’t hesitate to interact with your followers as if they were friends. Many social media users expect a more human presence even if it’s not in-person. You can display the human part of your business by showing the faces of the individuals behind your feeds or posting images of your staff “in action” in the workplace. This can assist you in building a much-needed connection to grow a mega brand.
- Pay attention to trends
Tracking and catching hot social media trends at the right moment is one of the finest strategies to increase your business’s social media presence. Surfing a current trend might bring your profile to the attention of new people and possibly help your content go viral. Therefore, keep an eye on what’s trending to remain on top. For example, on Twitter, the trending topic hashtags in your location are shown on the left side of the site. Examine which ones you can utilize to increase your views. While it is beneficial to utilize hashtags related to your brand, they do not have to be exactly relevant. An accounting business, for instance, can ride on a hashtag related to cooking. You only have to be creative.
- Seek relationships and not just followers
Would you rather have 1000 engaging followers or a million followers who ignore your posts or business existence? It may seem cheesy, but don’t forget to include your social media presence’s “social” aspect. And fortunately, it is easy to instantly create relationships with people worldwide. Being interactive on various platforms allows your business to communicate routinely with your amazing followers. For instance, your followers on Twitter may retweet your content and offers, which expands your business research and boost your connections. You can get a digital marketing coach to help you learn the best ways to boost your relationships on social media.
- Promote your social media accounts
Instead of expecting clients to search for your business on social media, take the first step and share your handles and profiles with them and your prospects. Customers will be more ready to take action if you make it simple for them to like or follow your pages. Inform your customers about your social media presence and encourage them to engage your accounts. You can do a few other things to promote your social media accounts, including integrating them into your website and using email marketing to promote your social media accounts. It is also a good idea to encourage people to follow your accounts at the end of every blog post. You can also offer discount sales or giveaways via social media to encourage users to follow, like and engage your accounts.