There is SEO service and there is Local SEO service. You might wonder which one is good enough for your business. Let me start off by mentioning the current scenario in SEO niche. First and foremost many people do claim that SEO is dead. Yet there are thousands of examples on the internet that proves that SEO is still alive and kicking. While SEO is not totally dead, yet it has changed quite a bit in past few years. People sticking with the ethical SEO practices have reaped off the benefits even if the benefits did came in slower compared to the other tactics which guaranteed you 1st page rankings some years ago.
SEO for business in general would just mean that your business should rank on the top positions in the search engine results pages in order to get traffic from that keywords. But now that is not the case. Why would you want a guy living on East coast in some other city to come on to your website when you are not going to sell him or her your products or your services. Infact why even waste efforts for such marketing. Why would you want to waste money, time and your energy going for something that is bound to get you nothing in return. Why even waste bandwidth for those users who are guaranteed not to buy your product or services.
There is where Local SEO comes in. Local SEO just focuses on the task at hand of ranking a particular business for the userbase in that particular geographical region. Moreover this kind of SEO services are a lot cheaper compared to the Generic SEO Services.
Additional benefits are that you have less competition to worry about and you can get the results for your money, time and efforts within a shorter period of time. Example ranking your website for “Plumbing Services” would be a huge task and it would need a never ending budget. But instead of that if you are only going to provide Plumbing services in lets say Montreal then “Plumbing Services in Montreal” keyword would be a logical choice and it would be easier to rank for. Along with this you only get highly qualified leads from your website so it is yet another additional benefit.
If you are looking for something like this then you can start off with getting some listings in local business directories and localized forums and groups. Social media will also play an important part for this kind of campaigns. You should also have a valid address and a valid phone number to go along with this listings. It helps a lot to keep things on right track as I mentioned in the very first paragraph of this article that the ones who did it ethically have always reaped the benefits in a longer run. Once you have decided the keyword terms that you want to rank for locally then, you should also optimize your pages in order to rank properly for that particular keywords. This can be done by optimizing the title and meta description as well as content of the page. If you want professionals to handle this SEO Services for you then you can choose a service provider who has a positive track record speaking for them.