A website is the foundation of any business’s online presence. Therefore, ensuring that your website is well-built and has all the features necessary to help you reach your goals is essential. This blog post will discuss six critical features of a great website. Keep these in mind when designing or redesigning your website!
Your Website Must Be Mobile Friendly
In today’s world, your website must be accessible on all devices. Over 60% of internet traffic now comes from mobile devices, so it is vital to ensure that your website looks great and functions well on smartphones and tablets. If your website is not mobile-friendly, you are likely losing out on many potential customers. A great VPS hosting provider will offer you a mobile-friendly website builder that makes it easy to create a responsive website.
Website Speed is Key
A website’s load time is important for a few reasons:
- Faster websites have better SEO rankings. Google has stated that site speed is a ranking factor, so ensuring your website loads quickly is crucial.
- Fast websites provide a better user experience. Users are more likely to stay on a website if it loads quickly and less likely to have issues with things like broken links.
- Fast websites are more likely to convert visitors into customers.
If a website takes too long to load, potential customers will likely give up and go to a competitor’s site.
Create a Secure Website
If you are running an eCommerce website, it is essential to ensure your site is secure. You can do this by installing an SSL certificate, which will encrypt sensitive information like credit card numbers. This will give your customers peace of mind and help to increase conversions.
Make Your Website Easy to Use
Your website should be easy to use, or you will lose potential customers. If your website is hard to navigate, people will not stay on it for long. Make sure that your menus are easy to find and that the overall design of your site is simple and clean.
Include calls to action
Your website should have a purpose that should be clear to your visitors. If you want people to buy your product, sign up for your service, or contact you for more information, make sure that’s obvious from the moment they land on your page. A strong call to action (CTA) is the best way to do this. A CTA is a statement or button that tells visitors what you want them to do next. It should be placed prominently on your page, and it should be impossible to miss.
Your website should also be visually appealing. First impressions matter; you want people to stick around long enough to learn more about your offer. That means your site should have a clean, modern design that’s easy on the eyes. It should be easy to navigate, and all your important information should be easy to find.
In conclusion, remember that your website is often the first impression potential customers will have of your business. Therefore, the importance of a great website cannot be overstated. By following these simple tips, you can ensure that your site is the best.