Online sales are soaring and screen time is increasing year on year. If you run a business, and you’re struggling to attract attention, you could be missing out. In this guide, we’ll discuss some effective strategies to cause a stir.
SEO
SEO (search engine optimization) is a digital marketing method, which utilizes the reach of search engines to generate leads. If you have a website, or you produce and share content on social media, you can increase traffic and create leads by investing in SEO. The aim of SEO is to ensure that your links appear at the top of the first page of results when web users conduct a search that is relevant to your products or services. If you’re not an expert in SEO, it’s beneficial to consider hiring an agency such as Improve My Search Ranking to draw up, implement and monitor tailored campaigns for your company. If you can improve your search ranking, you can increase traffic to your website and, hopefully, encourage customers to buy from you or get in touch.
It is important to note that SEO can be beneficial regardless of whether you sell products online. More and more consumers are using search engines to find businesses, particularly local companies. Studies show that over 80% of smartphone users will either visit a store or call a business within 24 hours of conducting a local search.
Social media campaigns and promotions
Social media is an incredibly powerful platform for brands and companies looking to attract new customers and create a buzz around their services and products. If you’re new to social media, it’s a great idea to get people talking and boost follower numbers quickly by running competitions and giveaways. Encourage existing followers to share posts, tag friends and upload stories to spread the word and build hype. You can offer prizes or exclusive discounts for winners and keep followers interested and engaged by posting news and updates and offering entry into the next competition after you have announced the winner.
Glowing reviews
Over 90% of consumers read online reviews. If you have a brilliant rating, this can help you attract attention and persuade prospective customers to choose your business. Go all-out to impress new customers and reward loyalty to boost your scores. Prioritize customer service and support, communicate with clients, check quality standards, add a personal touch and address any issues or flaws as quickly as possible. Use feedback to make improvements and try to involve your customers in decision-making going forward. You may find that reviews provide you with great ideas or suggestions that will help you to enhance ratings in the future. Aim to make your customers feel special and maximize value for money.
Attracting attention online can send sales soaring, but it’s not always easy to cause a stir and turn heads. If you’re looking to increase web traffic and boost sales and orders, take these tips on board. Use search engine optimization and social media to raise brand awareness, drive traffic to your website and social feeds and create leads and aim to ensure that all your customers leave 5-star reviews. Focus on customer service and support, look after your clients and provide high-quality products and services that offer excellent value for money.