No matter where your business is headed, being able to operate soundly within your local area is a key way to build your bottom line. If you have a local connection, you’ve got a firm foundation, and a place to always come back to when you need it. And in the modern world, being able to start so fortuitously is rare!
But how do you get the attention you need to pull all this off? It can be tricky, but it’s not impossible – here are some of the best ways to draw attention to your business within your local market.
Draw From Shared Customer Bases
Whoever you’re serving in your business is also being served by other businesses in the area, and that’s important to keep in mind. No matter what type of business you run, you’re sharing a customer base with a few other companies, and working with these people, and/or drawing from their market research, is a good way to catch the area’s attention.
For example, if you sell cookware products, and a store down the street sells organic and locally grown veg, you’ve got a very strong connection to each other. Customers can pop from one store to the other, and that’s a marketing angle you can use to great effect. So get in touch with the other owner, and see how you can work together.
Be Specific with Your Marketing Campaigns
One of the best things to do right now, in trying to orientate your company in the right direction, is to advertise to other businesses directly. You’ve clearly got something to offer, and you want to be able to collaborate effectively with those just like you. So, why not invest in B2B digital marketing this year?
Whether you offer or are in need of raw materials for a refined product, advertising to your fellow businesses is the best way to get your name out there. After all, being specific with your marketing campaigns is always going to be better than trying to hit a vague portion of the market. And if you want attention in this fast moving world of business, you have to go out there and ask for it!
Be Present in Your Local Area
Finally, your local area needs to know your name, and that’s unlikely to happen unless you get out there! Get involved, and do things that have your brand name featured front and center. Sponsor a local game or serve refreshments, put on a fair or market for the local community, help a community project to reach a funding goal, etc. The more you can do to reach out and just interact, the more people will rely on you. And that’s great news for building a bigger customer base!
Your small business needs some attention, and your local area is primed to give it. Make sure you’re going the extra mile to do something for them, and then watch how the business flows in.