Blogs, blogging, vlogs, vlogging, everyone’s at it, some people are even making a living as full-time bloggers and vloggers, so what’s it all about and why is it so crucial for your business to have a blog?
A blog is a vital tool as part of the brand-building; it allows you establish a platform for you tell people about your business, what you do, what you sell and what you can do for them. A blog enables you to engage with your customers, establish connections with them, provide advice and information to them, and show your knowledge.
Show Your Expertise
You want customers and potential customers to know that you know what you’re doing and are an expert in your industry, a blog provides you with the space to do this. It gives you a place and the freedom to delve into the more technical content about your company or industry and show the depth of your knowledge. You can also show your company’s achievements in your blog posts, any awards you’ve won, client wins, show a bit of what goes on behind the scenes with your employees as well.
Any digital marketing agency will tell you that blogs should be an essential part of your marketing strategy. You will not only generate leads from people who are interested in your company and will give you their details, but plugins and tools mean that you can also user-friendly lead capture forms that pop up as people are reading your content.
Blogs are a perfect place to start a conversation and debate. The followers that they attract build communities. You should always write as if you are talking to the reader and ask them for their input, what do they think. This will invite people to comment, and when they do, they will be joining your growing online community>. More and more people will eventually sign up for your emails and comment on your posts, and there’ll be a group of people who are not just your followers, but most fans, hanging on your every word. Your social media pages will fill up too, and you can use the two places to grow and nurture your little online community.
The All-Important SEO
Search Engine Optimization is something which is likely to be imperative to your business’ success. The higher you rank with SEO, the more traffic you will gain, which means more customers. There is a lot of factors when it comes to SEO, but the foundation of it all is content and keywords. Written posts, image-based articles, and videos are all essential for a good SEO strategy.
As you blog, you’ll always be looking for fresh, new content which means that you’ll be researching and learning, monitoring what’s going on in your industry and having to explore the industry in greater detail than you would have done before. In turn, this learning more will help you not only to write interesting content, but it will give you ideas for the business, help with innovation, and growing your company.