Using keywords and keyword phrases in your website content and any articles or blogs you write is important as far as SEO rankings are concerned. Content that includes specific keywords attracts the attention of the major search engines and helps your site achieve high rankings.
Keywords are the vital ‘signposts’ that search engines pick up on to distinguish your content from that of your competitors.
Digital marketing that makes use of electronic devices such as smartphones, tablets, game consoles and digital billboards is also an excellent way to advertise and promote your website’s services and products.
Selecting the Most Effective Keywords
Ideally, keywords should be a mix of single words and very short phrases which describe the theme of your website or article. Not more than one to three keywords or keyword phrases per page should be included.
It’s a good idea to use keywords in articles submitted for the purpose of online promotion, as this is an excellent way to gain maxim exposure of the article itself.
So how should you go about selecting effective keywords?
Firstly, you need to target your audience to understand exactly who is looking for the products or services your website offers. Search engines are not mind readers, they need help to first find your website and then connect prospective customers to it.
Write down a list of words and short phrases that you believe people might type into their search engines when looking for your website. If, for example, you’re in the business of selling chocolates then good phrases to use would be chocolates, homemade chocolates, luxury chocolates, creamy chocolates, and so on.
Your selected keywords and keyword phrases should be used on each page of your website, as well as in your website’s title tag and various meta tags. (This is something your web developer can help you with.)
Keywords are vital as they help search engines to categorize your website and rank it. Your aim should be to achieve top-ten position on all the major search engines.
Keywords that accurately reflect the theme of your website or article make it easier for search engines to pinpoint it in the sea of content and text that’s floating around the Internet.
So make sure you spend quality time selecting the keywords that people use to find out what you’re offering. If you don’t do this properly, you’ll not be recognized by search engines and will invariably miss out on first-page search engine rankings.
Adam Marsh works and writes for Blue Sky Digital Marketing, a Digital Marketing Agency in Manchester