If you want to have a solid digital marketing strategy then you have nothing to worry about. Perfecting your strategy isn’t as hard as a lot of people say, and you’d be surprised at how easy it is for you to really stand out from the crowd.
Always Make Mobile your Priority
Entrepreneurs are so focused on developing great sites that they forget about where most of their traffic comes from, which is mobile. You have to make sure that the main version of your site is completely catered to this and you also need to make sure that every aspect of your site is easy for a mobile user to use as well. it may even be worth taking a look at the new search algorithms for Google as well, because they are now ranking mobile-friendly sites above ones that don’t have a mobile version at all, and you can really capitalise on this.
Stop Being Annoying
This may sound strange, but a lot of companies annoy their customers, and the best of it is, they don’t even know they are doing it. They send out email after email, and they plague them with super long messages. If you want to really engage with your customers and convert them, remember to keep everything simple and monitor what they are doing before you try and give them a sales pitch. This will really transform your strategy, and it will help you out a lot when communicating via email and even live chat. It may even be worth you taking a Google digital marketing course, as this is a great way for you to brush up on your existing knowledge.
Make It Easy for Them to Message You
If you have sent out a ton of emails or if you have found a way to communicate with your customers over the internet, then try and make sure that they are able to contact you quickly and painlessly. If you make your email address a no-reply then your customers will have to jump through hoops in order to try and get in touch with you, and you may even lose out on a ton of sales as well. If you are asking them to sign up for a product via email then include a link that makes it easy for them to do it without opening your site. After all, people are busy, and they don’t want to spend 10 minutes doing something just to help you out. Make it quick, painless and easy, so that you can get the highest possible return out of your customer engagement.
Other things that you can do include having a live chat function and even a PPC campaign set up at certain times of the year. You could align this with any new product releases that you have, and this is a great way for you to build a buzz around your brand. Why don’t you try out some of the hints and tips above to see how you could perfect your digital marketing campaign?