Blogs, blogging, vlogs, vlogging, everyone's at it, some people are even making a living as full-time bloggers and vloggers, so what's it all about and why is it so crucial for your business to have a blog?…
As a new entrepreneur, the chances are you a little bit like a deer caught in the headlights. When you were a full time employee, the thought of jacking it all in and going it alone sounded thrilling and life affirming. Now you’re here and you're probably wondering what on Earth you have done. Don’t worry. Every entrepreneurial newbie has waves of this. The fear of the unknown can stop you in your tracks but hold onto the reasons why you are doing this in the first place. You don’t want to line the pockets of corporate fat cats, you want to become the master of your own destiny and you have an incredible idea that you know you can turn into a money making venture.…
Networking events are a great way to get your face out there in business. You can meet potential contacts, customers or people to do business with, but finding the right network event to attend is important. What if there isn't a suitable event in your local area? If you can't find the sort of event you want to attend, why not host one yourself? Here's some top tips to host a networking event.…
Just like you would take your car for an MOT, you need to keep on top of the health of your website as, like anything else, it can deteriorate over time without proper servicing. If you identify any problems early then, you have more chance of rectifying them, which saves on expensive repairs down the line and ensures optimal performance. Having an audit means that you will get a full picture of the current effectiveness of your site, it will show where you may be able to optimize further and improve your website and identify issues that could be causing damage to your site's health. You should have a site audit regularly and having one scheduled provides a benchmark for future improvements, and ensures you catch and rectify any major issues that are going to cause problems down the line. You should also check the security of your website, and you can do this with a Linux security scanner by Netsparker as this can detect security vulnerabilities such as Cross-site Scripting (XSS), SQL Injection, and others automatically in thousands of web applications within hours.…
Marketing is supposed to profit your business, right? If you don't promote your business, then you will face financial losses. It's common logic. However, as a small business owner, you might also hit a loss if you don't market your business the right way, if you overspend on your budget, or if you ignore other aspects of your business because you are too busy giving it a promotional push. The very thing that should be pushing you towards business success might actually prove detrimental if care isn't taken.…
If you have always wanted to run your own business, then the chances are that when you achieve this, you put your heart and soul into making it a success. However, if the results you are seeing don’t match your expectations, it can be incredibly disheartening. If you are suffering from a lack of page views on your website at the moment, or if your site has never really got off the ground, don’t worry as there are plenty of ways you can solve this.…
What is your website to your business? Is it just a place to show your products and services on the internet or is it the cornerstone of an effective online marketing campaign that leads to real leads, real conversions, and real profits? If you're not getting business out of your website, we're going to look at how you can use it to do so much more and to really get your money's worth out of the web hosting fees.…
If you have been struggling with making your digital marketing business work for a while, and would like to make the most out of your reach and skills, there are plenty of valuable training out there and opportunities to learn from your customers, your competitors, and experts. Below you will find a few free methods to improve your digital marketing and get more results from your business.…
In business, there are always things that you find easier than others. Maybe you're great with numbers and you can master business finances like no others. Maybe you're a great empath, and you're great with customers? It may even be that you're just a master in your field and you've created a very innovative product. And this is great, because your skills and strengths will always allow you to excel in your own field. However, if you want to build a successful business, you HAVE to be able to market it. Whether this is a strength of yours or not, it's in your interest to become a better marketer. After all, if people do not know about your company, how will you get the custom you need to keep the business open?…
One of the most important things to understand about running a business in the modern world is technology is king. The world that we live in is one that is dominated almost entirely by technology and, in particular, the internet. If you're trying to run a business in the modern world and you're not embracing the internet then you're leaving your business at a disadvantage. Even if you've been running a business for a long time and you've been doing just fine without it, you still need to be able to use the internet if you want to succeed. With that in mind, here are some ways that you can start to embrace the internet in your business.…