The social network enables people to stay in touch over the internet; it is a convenient way for everyone to communicate. The social networks include: twitter, Facebook; linkendln, MySpace, Mezee among others. These social networks are advantageous to businesses in many ways which include:
1] It is trendy fore business to be available online. It will appeal to the large numbers that nowadays engage in the internet most part of their day. It will also attract the younger generation where they will be intrigued by a business that offers its goods online. It is the trend in Ecommerce process.
2] The development of technology has posed a challenge to businesses, as it is available and all they have to do is acquire it. Then they will be able to produce better quality and quantity goods. It is a question of if the tools are available why not?
3] The presence of a large pool of people on the internet that provide ready market. As the people are potential buyers in the event they are able to know of the companies existence and what it offers.
4] There is the advantage of direct approach to customers. This is where a business will identify its customers and be able to keep contact with them over the internet. This may be difficult in a case of direct relationships with every customer without the use of the internet.
5] The internet allows the company to showcase its products. This would not be able in the case of a company that markets its products without the internet; it would be a tedious and difficult job. The customers can thus learn more about a product or/and service before even purchasing it
6] Inter-personal relationships can be established where the customers can talk to the company directly in a less formal setting. This is through the blog where they are able to air their views, opinions and thoughts. They are able to do this freely and all this will help the business in its process to better itself.
7] For a business to set up on the internet is relatively easy. It does not require intensive capital to make a website unlike it would take to acquire land for business start-up.
8] Time management is enhanced by a business engaging its business on the social network. This is because all that is required is connection to a network and its all good to go. Also because time is a limited resource that every business cannot misuse and thus they should go the social network way.
9] Social marketing is way cheap and less costly to marketers. It is more cost effective than public relation where the marketers have to conduct intensive research before even thinking of showcasing the products of a company.
10] A business that is in the social marketing is able to add its customers easily. They are able to know the number of customers they have and the ones they can accommodate without stretching their resources. Therefore it is clearly evident that social networks are the way for businesses to go. It is the better way and all business people should adopt it for a better resource allocation.