When you start your own small business, you’re going to find yourself dealing with emails a lot more regularly than you do as a regular web user. When you use email on a day to day basis for personal reasons, you’ll probably wait for discount codes from your favourite stores or brands, or reply to correspondence with your family and friends. However, email holds a whole lot of potential for small businesses. Here’s everything that you need to know about professional email!
Setting Up a Professional Business Email
One of the first things that you should do when setting up a small business is to set up a professional email address. This means that you will be able to separate personal correspondence and professional correspondence more easily. Never sign up to mailing lists with your professional email address, as this could see your inbox flooded with junk and spam. Instead, only use your professional email address for professional purposes – this will help to ensure that you never miss an important email from partners, clients, manufacturers, suppliers, outsourced workers, and other individuals you may collaborate with or employ.
Using a Mail Forwarding Service
Sure, you may still receive physical correspondence in the post. But you should have this directed to a mail forwarding service. Individuals working for this service will then be able to scan the documents and email them to you, keeping all of your important information and documents in a digital format and together in one place.
Creating a Mailing List
Mailing lists are marketing genius for small businesses, so if you don’t yet have one up and running, it’s probably about time that you set one up. Add a mailing list sign up form to your website. This should consist of a field for an individual’s name, email address, and a checkbox to confirm that they are happy to receive marketing. Once you have this information and consent, you can then send them occasional emails. These emails could include offers, information regarding special events for customers, or new product launches. All of these things can lead people back to your website to make further purchases in the future. Now, relatively few people will give you this information without any incentive, so offer ten percent off their first purchase or free delivery on their first purchase in return for their information.
These are just a few things that you should know about emails in regards to your small business. As you can see, having access to email can help you to separate professional correspondence from personal correspondence, help you to collect all of your documents in one area, and contact customers or potential customers through a mailing list!