As trade shows and exhibitions were canceled all over the world this year, many people are wondering what the future looks like for this industry. Exhibitions such as CES, Mobile World Congress, International Travel and Tourism, Arab Health, The Good Food Show, and The Beauty Experience - to name a few, attract thousands of people from all over the world to one place - which right now is difficult to imagine. This year has seen the cancellation of the Olympics, the Edinburgh Festival, and pretty much every football match on the planet, making the future more difficult to predict than ever.…

When you run a business, you're highly reliant on customers to keep things up and running. At the end of the day, it's customers' spending power that will ultimately make or break your company. So, you need to get to know them and you need to find out exactly what it is that they want in order to hand their money over to you. Having a good grip on these things can see you better adapt your business to your targeted market and consequently make many more sales! Here are a few areas to focus on that will help you to better achieve your ultimate goal of making more profit!…

Keeping your business secure is something you don't want to have to worry about or be concerned about, however, you shouldn't simply ignore it. There can always be threats to your business both online and offline, so here are four tips to improve business security.…

After attending any type of conference, trade show or exhibition you will probably return to the office with a plethora of business cards and information. Really, it is the information you collect at the trade show which is the beginning of the help for your business.…

Businesses transformed in the past two decades, and the World Wide Web is at the centre of the transformation. Today, companies are quicker, more efficient, and more profitable than ever before. For big businesses, the internet allows them to leverage their resources to build on success. SMEs, on the other hand, can level the playing field by cutting marketing and operating costs in half.…

One way to grow your business in 2020 is to perfect your message. If you don't really know why you do what you do other than 'to make money', you'll probably run into problems. Perfecting your brand message can help to endear your company to people and ensure you are growing your business.…

In 2020, video is one of, if not the most popular way to reach an audience for businesses. Many people would much rather watch a quick video than have to scan a blog post for the information they want. You can get information across in a video in a much more engaging way, and it's usually faster! There are so many benefits to it, too, such as showing off your personality to give people a real feel for your business. Below, you'll find some examples on how you can use video to grow your business this year:…

Social proof is so important in business because it shows consumers that you are trustworthy. If you tell customers that your product is great and it’s better than all of the other similar products on the market, why should they trust you? Of course you’re going to say it’s great because you’re trying to sell it to them. If you really want to convince people that your business is worth dealing with, you need to build social proof and create a positive perception of your company by getting other people to endorse you as well. This is one of the most effective marketing strategies there is, and if you cannot master it, your business will suffer. These are some of the best ways to build social proof for your business.…