All Posts By:

Keral Patel

5 Things To Consider When Designing Your New Website

If you're thinking of designing a new website for your business but you're unsure where to start then don't worry, you have definitely come to the right place. Whether you're building a new site from scratch or you're updating your old one, you need to be sure you've thought of absolutely everything. From making it easy to use to sticking to an overall budget, the more you're planning in advance the better. With that in mind, here are 5 things to consider when designing your new website:…

4 Ways To Build Social Proof For Your Business

Social proof is so important in business because it shows consumers that you are trustworthy. If you tell customers that your product is great and it’s better than all of the other similar products on the market, why should they trust you? Of course you’re going to say it’s great because you’re trying to sell it to them. If you really want to convince people that your business is worth dealing with, you need to build social proof and create a positive perception of your company by getting other people to endorse you as well. This is one of the most effective marketing strategies there is, and if you cannot master it, your business will suffer. These are some of the best ways to build social proof for your business.…

Adding A Sense Of Exclusivity To Your Brand

Exclusivity is often misdefined. We think of an exclusive boating club, or an exclusive VIP party, and assume that these events are for those with plenty of money or plenty of connections. Usually, we're right. But exclusivity, especially as it relates to brands, needn't be so elitist. In fact, if we hope to redefine that word or bring it back to its origin, we can see that exclusivity is a simple means in which to make a brand ‘feel' as though it's doing something special.…

Keeping It Minimal As A Business Owner Doesn’t Have To Be Difficult

As a business owner, sometimes you have to make choices about your business, like choosing to keep it minimal rather than branching out and expanding at the present moment. There isn't a magic money tree, and sometimes it is the case that business owners need to decide to keep things small rather than expand, and when this happens, you need to know how to do this. In this article, we are going to be looking at some of the things that you can do to keep it minimal.…

4 Things You’ll Need To Boost The Quality Of Your Website

A website is something that pretty much every company and individual needs in order to boost their progress. If you're looking to grow your brand, wealth, or personal profile, then you'll need to have a solid online presence. You might be able to make a little progress without a website or a social media following, but in this hectic digital world, you'll need something wild. Getting yourself aligned with the digital world is, therefore, the best way of growing your project.…

Is It Worth Starting A Business In A Crowded Market?

In business, the term "crowded market" is often used pejoratively, and there is always the underlying suggestion that any prospective entrepreneur who starts a company in such a market may be doomed to failure. There's undeniably some truth to this statement, too; if an entrepreneur starts a business that is essentially a replica of an existing company (or worse yet, multiple companies) and offers nothing new to customers, then a market crowded with better-established competition is unlikely to be welcoming.…