Making Your Online Presence More Visible

Making yourself more visible online means you’re going to be more successful, at the end of the day. You’re capitalising on the market, booting out your competitors, and all in ways people are used to; it’s simply some smart moves that can take you to the top of Google’s search engine. So if you’re someone who’s in business to make your webpage more popular, or you’re an individual hoping for the same thing, here’s some quick tips to help you.

laptop with google homepage

Focus on HTML

HTML is what the internet uses to make sure your website is relevant. Not only is it the code that dictates how your homepage looks, and makes sure your retail option is secure enough to store card details, but it increases your visibility tenfold. Try to include as many keywords as possible in your post links, as it’s these (as well as the first 200 or so words) of the post that search engines use to keep you displayed at the top.

If you don’t know the first thing about tweaking your HTML code, don’t worry, there’s some simple solutions. For example, you can start learning javascript with inhouse classes to take your website even further than ever before, and because you’re in charge, your site will now have much more of a personal touch. This is also a great marketing tool as well as being as useful skill, as there’s nothing customers relate to more than the real person behind the business they come to shop at!

Make Sure You’re Listed

If you have a business, one of the best moves to make is to submit your business name and website to the listings each major search engine out there offers. This is completely free to do, and means anyone searching for even anything remotely connected to your name is going to get you popped up.

Business listings are local, so people within reach of you in a certain mile radius are going to find you most of all. This means some potential immediate custom, and can actually better your advertising strategies. If you know where your customers are coming from, you can better direct any marketing campaigns.

Make Sure You’re Active on Social Media

It’s one thing to create a social media page, but it’s another thing entirely to keep that page active and updated whenever you can. So always make sure you’re answering customer queries and posting statuses regularly, at least once a week. It’s not an actual social page for you to totally interact conversationally with other people, but it’s a good way to build a community.

Try to be approachable, and make sure your response speeds are displayed prominently. At the same time, try to match these response times up with the most active periods of the day. These vary from platform to platform, so take a different approach to each one.

Making your online presence visible is simple to do when you consider your user base and where they come from.