Local SEO: Basics to Cover

Local SEO is really hot these days. A lot of businesses, brands and companies are focusing more on their local audience and gaining a lot of traction. There is no better time to get into local SEO than today and we have just to tips to help you get started in this article.

An SEO Strategy for Local Audience

Researching and formulating the correct strategy for local SEO requires a bit more effort and must not be approach as if you are planning a global SEO campaign. You need to take into considerations several additional factors, including:

  • The particular keywords your local visitors are searching for
  • Local culture (i.e. variations of your keywords the audience most likely use)
  • Local competitors and their SEO strategies
  • Segmentation

Instead of targeting generic keywords, focus more on keywords that are actually used by local audience. For instance, when you want to focus on customers in Montreal, you can actively fine-tune for SEO in Montreal by using Frenglish, a variation of English used by the locals. They substitute certain words such as “commerce” for store and other similar instances.

By focusing on these details and covering the basics, you can improve your local SEO performance by quite a long way. It is not an easy task to tackle, but a good, local-focused SEO strategy can go a long way.

Optimize for Business Pages

We tend to focus more on Google when doing SEO, but local SEO takes a lot more than that. Yahoo, Bing as well as local directories must also be the focus on your SEO efforts.

You can start by creating a local Google Business page for your establishment. Be sure to also set up – or take control of – business pages on Yahoo, Bing, Yelp and other similar directories. Add a complete address and phone number so customers can find and reach you easily.

Next, start adding local elements to your pages. The name of the city you are in is usually the most basic thing to do. You can add this information to the title of your site. Adding online slots a full address to the footer of every page can also help increase your local exposure.

There are also local directories, online forums and communities you can target in order to increase your local exposure. Do some research on these local communities and take active part in them. Don’t forget to avoid hard-selling your products or services when joining these communities; it is much better to contribute valuable contents to gain traction.

Mobile SEO

Even when you are focusing on local SEO, it is still absolutely necessary to keep your site as mobile-friendly as possible. Over 60% of today’s traffic are from mobile devices, so be sure to have your business’s website fluid and responsive for those mobile users.

Having your establishment listed on Google Maps, Here Maps and Apple Maps is also a good way to boost exposure. These maps are just as searchable and will help improve your site’s SEO performance quite substantially, especially when the searches are coming from mobile devices.