When it comes to your website, blog posts, and social media, it’s always going to be important for you to focus on engagement. Otherwise, you could be creating a lot of content that just doesn’t get seen, or worse – is completely overlooked when it is seen. When this is the case, it’s pretty much going to feel like you’ve created your content for nothing. And when you’ve put hours into it, that’s incredibly disheartening. So, instead, you need to make sure that every piece of content you create is up to standard, particularly when it comes to the visuals. Your copy is important, but a lot of the time it’s your imagery that hooks readers. So let’s run through a few things you can do to really strengthen them and increase your engagement.
1. Think About Your Audience
Before you get started on making any changes to your imagery, you’re going to want to start thinking about your audience. It’s important that you can give them visuals that are going to appeal to them. So whenever you’re creating an image, make sure that it fits in with their taste. It’s important that they can relate to it. If not, they may detach from you and assume that your business or brand isn’t relevant to them. When it is relevant, they will be more like to engage and be encouraged to click through or whatever it is that you want them to do.
2. Utilize Infographics
When it comes to your visuals, do you tend to just stick to images? If so, you could be missing out on a whole other level of engagement. Infographics are a great way to combine text and imagery as well as get an important message across. By utilizing these a lot more and testing their effectiveness, you may be able to increase your engagement levels, particularly on certain topics.
3. Upgrade Your Design
But don’t just limit yourself to the visuals in your content. Because you also have something incredible visual that is much bigger than that – your website. In fact, your website design can make or break your connection with a viewer, follower, or customer within just a few seconds. So you’re going to want to work with a professional, such as Figment Agency, to nail your web design. When you get this right, you should find that it enhances the rest of the content you have on your site.
4. Mix Up Your Visuals On Social
The imagery that you share on social should really feed into what you’re trying to do with your content overall. And it really has to sell you. It should be on-brand and really enhance your online presence. Don’t just stick to something easy or that your competitors are doing, because it may not be the best avenue for you.
5. Bring In More Video
Finally, if you’re not overly utilizing video at the moment, it’s time to change that. You’re going to want to think about hiring a company if it’s not something that you think you can handle yourself. Video is a highly engaging visual media, and it can be a great way to shake up your content – particularly on social media. Work in what you can and see what it can do for your engagement levels.