The search engines act as the medium, which takes your website to your audience. With the changing patterns of internet usage, search engines have also become dynamic in the way they function. That is why, from time to time, you need to update your knowledge about how the search engines categorize the websites.
Here are 5 Ways To Make Your Business Search Engine Friendly:
1. Original quality content is search engine friendly
Gone are the days when keyword-rich, low quality content was favored by the search engines. Presently, the competition has become severe and the presence of the excess number of keywords is considered spamming. The search engines have now shifted their focus towards locating good quality content with a limited number of keyword density (just 1%).
Quality content can be defined as the material that provides the internet users with the exact information that they are seeking. A user, who explores the web through search engines and clicks on a URL on the result page, should not receive useless stuff. Instead, he should receive the content that answers his curiosity.
2. Great content is good for SEO
Your content should be nothing less than excellent. A simple way to ensure quality content is by having a reliable writer base. Invite experts in your industry to share their useful inputs through guest posts. In this way, the articles on your site will have original and correct information.
For guest posts, you should preferably invite those experts, who have Google Authorship. It is a tool, which allows the writers to establish authority over their content by way of their pictures. These images appear against the content URL on the SERP (Search Engine Result Page). Hence, loyal readers of the author, who write for you, will click on your URL for reading the content, and you will get greater traffic.
Moreover, Google, too, gives more preference to the writers, who have Google Authorship. Therefore, your site with the guest writer content will be placed higher in the search results than other contents with no authorship.
3. Get backlinks for your website
Backlinks play a crucial role in the SEO of every kind of website. According to the search engines, when other websites link back to a website, it means that the site is useful and it deserves to be in the search engine results. If several websites provide a site with backlinks then the site is considered even more important.
The task of getting backlinks is not an easy one. Websites are reluctant to share their links unless they offer an incentive.
You should not consider purchasing backlinks at all. Firstly, websites that agree to link back to you in return for money are unreliable. Secondly, search engines are becoming smarter. If they find out that you have bought links then you will surely be blacklisted. Since taking such risks is not recommended at all, you should get backlinks organically.
You can approach high-ranking websites of your niche and offer to pen guest posts for them. Creating a blog and writing posts with links to other popular blogs will help immensely. You can also get in touch with the webmasters and enquire if they would be interested in link exchanging.
These ideas will take time to build but will offer long-term benefits for your business.
4. Content optimization for mobile users
The number of smartphone and tablet users is only going to rise. Because of this phenomenon, search engines pay greater value to mobile websites. Therefore, it is a wise decision to create a mobile-friendly version of your website.
Some business owners create mobile apps instead of a website. It is a good idea but mobile users are wary of downloading unknown apps and thus, your app, being an unknown one, may not attract the attention of the new visitors.
However, as you keep developing a solid customer base, you can launch a mobile app and encourage your consumers to install it on their smartphones.
5. Modify the code and the design of your website
Currently, search engines are very choosy. They judge websites on various parameters and select only the ones that are the best in the category.
With sophisticated tools, search engines are able to check factors like the image description’s, Meta code, and the loading time of a website. If they find a problem in any of these factors then they rank the site low.
As a guardian of your website, it becomes your responsibility to regularly put it through quality checks so that it is not sidelined by the search engines for any reason whatsoever.
Jason Smith is an online manager for Athreon – medical transcription services. He likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.